• Dealers report strong 2014 activity
• Younger buyers with families entering the market
• Positive industry news before the Caravan, Camping & Motorhome Show
• More than 80,000 visitors expected for the show at the NEC, 17-22 Feb
Figures released by industry trade body the National Caravan Council (NCC) reveal that sales of new touring caravans and motorhome registrations increased significantly in 2014, illustrating that more buyers are entering the leisure vehicle market.
• New motorhome registrations increased by 18% year-on-year
• Sales of new touring caravans increased by nearly 10% (9.2%) year-on-year
For both touring caravans and motorhomes October 2014 was the busiest month, with sales of the former up 22% and registrations of the latter up 18% compared with October 2013.
According to NCC data in total 21,379 new touring caravans were sold in 2014 with 8,733 new motorhomes registered with the Driver and Vehicle Licensing Agency (DVLA) during the same period. Anecdotal evidence suggests that buyers are increasingly younger families and the NCC is working with The Caravan Club and The Camping and Caravanning Club on a new industry promotional campaign, freedomtogo.co.uk, to attract new entrants to the market.
Mark Bebb, managing director of award winning Shrewsbury based dealer Salop Leisure said: “We’ve noticed that the average caravan user is younger than they were just a few years ago. There is a rising group of young consumers in their twenties and thirties – we’ve seen a 30% increase from this group over the last three years – who’ve realised that the industry has moved forward and they’re embracing the reality provided by this leisure option, which is all about fun, freedom and adventure. We’ve also seen customers buy a caravan and then return with friends who are themselves interested in buying one.”
Jenny Summers, NCC group marketing director, said: “It is incredibly positive to see that sales of touring caravans and motorhome registrations increased so much in 2014 as it demonstrates that more people are discovering the benefits that touring in a caravan or motorhome brings. It also shows that consumer confidence is returning to the market, many exhibitors at our Motorhome & Caravan Show 2014 reported record sales, and we hope for this trend to continue at our Caravan, Camping & Motorhome Show in February this year.”
Caravanning remains a British manufacturing success story, more than 95% of touring caravans in the UK are made here and approximately 60% in the case of motorhomes. Over £2.4 billion was spent on caravan holidays across Great Britain in 2013 with more than 51 million nights spent in caravans each year2.The industry as a whole contributes more than £6 billion a year to the UK economy.