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The Caravan Club will launch its family-focused initiative ‘Tourer Explorer’ at the NEC
…And TV and radio presenter Matt Baker will introduce two very special mini explorers

TV and radio presenter Matt Baker will officially open The Caravan, Camping and Motorhome show at the NEC on Tuesday 17 February (10.00 Experts theatre, hall 3) and then help launch The Club’s ‘Tourer Explorer’ initiative. (11.15 Caravan Club stand 2000, hall 2 on Caravan Club Day 17 February).

The Club recognises that touring holidays in a caravan, motorhome or trailer-tent are great for families, or grandparents holidaying with grandchildren. The freedom and flexibility they provide are the reason why they are so popular and every weekend can be a holiday, plus anything that allows children to spend more time in the great outdoors is beneficial.

In 2015 The Club will extend its ‘Tourer Explorer’ offering with sixty-five Club sites designated as ‘Tourer Explorer’ family-focused sites and free activity booklets will be available at them all. Also in 2015 a series of ‘Play Day’ events will take place in August, plus children’s pocket money items will be available, and two very important mascots will oversee it all and ensure that all ‘Tourer Explorers’ in The Club are inspired!

Matt Baker will be at the show to talk to visitors about the benefits of encouraging children into the outdoors and announce the names of the two ‘Tourer Explorer’ mascots, named by 10 year-old Kayleigh Wright from Hucknall, Nottinghamshire, who entered a children’s competition run by The Club. Kayleigh attended the show and was invited on stage by Matt to collect her prize and help him reveal the names.

The Club’s stand will also be running a ‘Tourer Explorer’ Zone for the duration of the show, where children can pick up a show treasure trail form to complete while at the show. The trail will encourage them and their families to visit dealers and manufacturers across the show.

Of caravanning Matt says, “Caravan holiday are great for families to get closer to nature and give all ages the experiences of the great outdoors and simple pleasures like rock-pooling, climbing trees and just getting muddy. Growing up on a farm meant I was lucky enough to always be outdoors and this has continued to be one of my passions.”

Director General of The Caravan Club, Nick Lomas says, “We are delighted to welcome Matt Baker to the show to announce the names of our two new ‘Tourer Explorer’ mascots. Matt is a great role model for the outdoor life and is well known for his love of the British countryside. The Club wants to spread the word about touring, not only as a great holiday experience but as a fantastic way to pursue outdoor interests, such as cycling, walking, wildlife watching or surfing. A caravan or motorhome can help your family explore the UK and have great adventures that are fun and flexible. Every weekend can be a holiday!”

Visit The Caravan Club website

Christopher Macgowan
@motorhomenews

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