Category Archives: Marketing

RAC’s new preparation standard means motorhomes can be sold by Approved Dealers for the first time

11 Tuesday Aug 2020

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A new 78 step preparation standard designed to provide a high level of consumer reassurance has been introduced to allow used motorhomes to be sold by RAC Approved Dealers for the first time.

The document has been created by the RAC working in conjunction with Assurant, its partner in the aftersales sector, and East Sussex-based dealer AMC Motor Caravans, who have become the first retailer to hold the accreditation.

Sean Kent, RAC director of sales at Assurant, said: “The used motorhome sector has been booming in recent years and we have been receiving more and more requests from dealers who wanted to include them in the RAC Approved Dealer programme. This is especially the case as caution around international travel remains, creating  a potential trend towards an increasing number of UK holidays.

“The preparation standard, which has been designed by experts in this market, is extremely detailed and designed to cover the many different key points that are specific to this type of vehicle. We are confident that it will play an important part in helping dealers retail high quality, used motorhomes that will meet the needs of a large number of discerning buyers in this market.”

Geoff Takashi, sales manager at AMC Motor Caravans, said: “For a long time, buying a motorhome was very much the preserve of older people, perhaps something that happened as they approached retirement, but we’ve seen quite a shift in recent years. There’s been a whole new sector opening up of customers in their 40s and younger.

“For these buyers, a used motorhome represents a significant financial outlay, probably between £25,000-£40,000, and the presence of the RAC Approved Dealer programme within our showroom and online makes a significant difference to how we are perceived. Buyers know that the RAC would only put its name to an initiative – and to a dealer – that meets the highest standards. It is a genuine advantage for our business.”

There are now 1,500 existing members of the RAC Approved Dealer programmes selling cars and vans. Their proposition is based around preparation standards specifically designed for different vehicle types, a minimum three-month RAC warranty, 12 months of breakdown cover, a vehicle data check and enrolment to RAC Accident Care.  

Sean added: “The Approved Dealer programme has been performing very well in the post-lockdown used vehicle market. Buyers are looking for peace of mind and post-purchase support, and that is very much what the proposition was created to deliver.”

SOURCE: RAC Press release.

Christopher Macgowan

@motorhomenews

Third-Generation Bailey Autograph range launched.

07 Saturday Sep 2019

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The third-generation Bailey Autograph motorhomes were launched this week.

Available in eight layouts including new fixed bed and fixed island bed variants, and with and without dedicated rear travel seats. They represent what you might call “the real deal” with a Peugeot drive train, AL-KO chassis, Alde heating and a policy of no hidden extras so a dedicated motorhome owner can be assured that the level of luxury will meet or exceed expectations.

The full eight-model range – which I have to say look pretty attractive to me – will be on show in Hall 19 at this year’s NEC Show October 15th to 20th.

It is interesting how time plays tricks with our memories. Back in 2011 when Bailey announced its first motorhomes it seemed a very big deal indeed – a brave move perhaps – and certainly a strong signal that the caravan-only company was prepared to innovate, change and move with the market. During the last eight years the company has continued to dominate the caravan market – so no loss of focus there – and has become a serious and successful motorhome manufacturer fighting its way with the Hymers, Rapidos and a string of other UK and continental European manufacturers. We all know that companies often struggle with change; they either don’t change or don’t do it very well and are burdened by their history.

Not so Bailey I would suggest.

The launch was held at the delightful Stanton House Hotel near Swindon and whilst obviously the launch was the all important part, I had a bit of a trip down memory lane. The original manor house was renovated and hugely improved to meet the demands of Japanese guests from the nearby Honda car factory and their suppliers. I was a fairly frequent visitor there because of my automotive background and although the hotel has for many years embraced all visitors with or without a Honda connection, the signs are bilingual, the website is in English and Japanese and the restaurant has an exceptional Japanese influence as well as catering of course for European tastes.

Christopher Macgowan

@motorhomenews

Motorhome dealer, Geoff Cox, scoops Adria award.

27 Monday Aug 2018

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Derbyshire-based motorhome dealer, Geoff Cox, has been awarded the title ‘Best Brand Ambassador’ by motorhome manufacturer Adria.

The awards were held recently at the launch of the 2019 Adria range of new models. The dealer took the title because of its dedication to promoting the two Adria brands – Adria and Sun Living.

“With the consistent commitment to the Adria and Sun Living brands over several seasons, we recognise that Geoff Cox Leisure works incredibly hard to support both brands and offer a high level of customer service,” said an Adria spokesman. “With regular support at outdoor shows and events, Geoff Cox helps promote Adria and Sun Living to a high standard and it is very evident that they are worthy of Adria’s Best Brand Ambassador award.”

The judging criteria for the awards were based on various levels of support that dealers offer, plus their investment in advertising, outdoor shows and new staff.

“I am so proud of the achievements of our team and would like to congratulate them on receiving this award and for their hard work and dedication,” said Gavin Cox. “We are also grateful to our customers for their loyalty, continued support and for ‘flying with us’.”

Source is outandaboutlive

Christopher Macgowan

@motorhomenews

Motorhome sales are booming.

27 Thursday Apr 2017

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The UK motorhome market continues to boom. The total number of new registrations in March 2017 was up by nearly a quarter on 2016, according to figures just released by the NCC.

The statistics show that registrations of new motorhomes in March 2017 reached 2,877, a 22.3% increase over last year, taking them to their highest ever level for the first quarter at 3,670. March, with its number plate change, is a popular month for consumers to buy, ahead of the spring and summer season.  

Source: National Caravan Council NCC

Christopher Macgowan

@motorhomenews

The Caravan and Motorhome Club.

21 Tuesday Feb 2017

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News of the day here at the NEC is the new name for The Caravan Club. Now the Caravan and Motorhome Club reflecting the increasing number of motorhome owners in membership. Coupled with the launch of a very impressive logo, the club now has a smart new image anchored to its all important heritage since 1907. 

Christopher Macgowan

@motorhomenews

British industry proving irresistible to German and French giants.

14 Tuesday Feb 2017

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Written by John Rawlings of Rawlings Communications Ltd.

Rawlings Communications

The strong market for caravans and motorhomes in the UK is obviously on the radar of the big French and German manufacturing groups, with news of two interesting acquisitions already announced this year. Will there be more?

The big news last week was that Europe’s largest manufacturer of caravans and motorhomes, the mighty Erwin Hymer Group, which last year had a turnover of more than 1.9 billion Euros, bought the UK’s Explorer Group Ltd, which owns and manufactures the well known Buccaneer, Elddis and Compass brands here.

This follows last month’s news that the French Trigano Group (another multiple European caravan and motorhome brand owner, and has already invested in a new factory for its UK subsidiary, Auto-Trail) bought a majority shareholding in the British motorhome brand Auto-Sleepers and its retail network, Marquis Leisure.

Interesting times.

I am sure that becoming part of the Erwin Hymer Group has to be good news for the The Explorer Group and its 400 employees up in the North East, but will we see more British caravan and motorhome brands being snapped up by overseas or global brands?

Although it has well established UK brands, the Explorer Group is far from being a market leader in the UK, having trailed behind the UK’s two biggest caravan and motorhome manufacturers, The Swift Group and Bailey of Bristol (both still privately owned), for many years. The new investment and purchasing power of The Explorer Group’s new parent company will surely work in its favour and give it valuable extra security for the years ahead.

We will have to wait (with much interest) to see if its new German owners implement any changes to product quality, specifications and production. The purchase price has not been disclosed, but the Erwin Hymer Group must have expectations for a reasonable return on investment, and it shows the significance of the UK caravan and motorhome market on a European and global stage. Surely that’s something we should be proud of?

Christopher Macgowan

@motorhomenews

Erwin Hymer acquires Explorer Group.

10 Friday Feb 2017

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Erwin Hymer Group acquires The Explorer Group Ltd., one of the leading manufacturers of motorhomes and caravans in the UK.

 

  The strategic acquisition strengthens the presence of the Erwin Hymer Group in the second largest European market.  The Erwin Hymer Group is placing its trust in the existing management team of The Explorer Group Ltd.  The Explorer Group Ltd. will become the Erwin Hymer Group UK Ltd.  Once the integration is complete, the sales and marketing activities of all EHG brands will be brought together under the umbrella of the Erwin Hymer Group UK Ltd.  The closing date for the transaction is February 8, 2017.

 

Bad Waldsee (Germany), Consett, County Durham (UK), February 8, 2017 – The Erwin Hymer Group, Europe’s largest manufacturer of motorhomes and caravans, and the Constantine Group PLC, an investment company with its registered office near London (UK), have agreed that the Erwin Hymer Group will acquire 100% of the shares of The Explorer Group Ltd., including all of its subsidiaries.

 

After the closing, the name of the company will be Erwin Hymer Group UK Ltd. The Managing Director of Erwin Hymer Group UK Ltd. will be Robert Quine, formerly the Managing Director of The Explorer Group Ltd. 

 

The Explorer Group – On the UK market since 1964 The Explorer Group is a leading UK manufacturer of motorhomes and caravans with its registered office in Consett, near Newcastle in the north of England. Founded in the mid-1960s, the company has 400 employees and is predominantly active in the UK. With the Buccaneer, Compass, Elddis, and Xplore brands, the company has been able to steadily increase its share of the UK market in recent years. With a motorhome market share of 11% and a touring caravan market share of 17%, The Explorer Group is one of the three leading manufacturers in the UK.

 

“Since 2012, our SoLiD construction method has revolutionised the production process and resulted in a product that is stronger, lighter, and free from water ingress,” says Rob Quine. “Explorer has now invested over eight years into the development of SoLiD. This makes us the only provider of fully structurally bonded caravans and motorhomes in the UK.” The successful launch of SoLiD has resulted in the sales volumes doubling in the past eight years. 

 

  

The Explorer Group Ltd’s management has excellent knowledge of the British market and is therefore the perfect partner for the Erwin Hymer Group to further expand its position in the UK. The sales and marketing activities of all EHG brands in the UK will be brought together under the umbrella of the Erwin Hymer Group UK Ltd.

 

The Erwin Hymer Group is already represented in the United Kingdom today by the Bürstner, Carado, Dethleffs, Eriba, Hymer, Laika, Niesmann+Bischoff, and Sunlight brands. The new Erwin Hymer Group UK Ltd. provides an ideal starting point to strengthen and further expand market presence with a local manufacturing base. 

 

“By acquiring The Explorer Group Ltd., we are strengthening our involvement in the UK. As the leading European manufacturer, we see strategic opportunities in the second largest European caravanning market,” says Martin Brandt, CEO of Erwin Hymer Group AG & Co.KG. “Our aim is to further expand our strong position in Europe and to become a global supplier of high-quality motorhomes and caravans.”

 

For Joerg Reithmeier, Member of the Managing Board of the Erwin Hymer Group and responsible for the Caravan segment, the acquisition of Explorer is another component in implementing the caravan strategy: “By taking this step, we’re positioning ourselves as the leading manufacturer of premium caravans in Europe.”

 

“We’re all really looking forward to becoming part of the Erwin Hymer Group,” says Rob Quine, Managing Director of The Explorer Group Ltd. “It is fantastic that a successful organisation like the Erwin Hymer Group is investing in our future. As a new member of the Erwin Hymer Group, we will have access to unique know-how and expertise. We will exploit this strategic opportunity to create permanent added value for our customers.”

 

Christopher Macgowan

@motorhomenews
 

 

 

Motorhome sales top 12000 in 2016.

03 Friday Feb 2017

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The UK motorhome market is thriving, resulting in an exceptionally high level of registrations in 2016, according to figures released by the NCC (National Caravan Council).

 

The latest figures¹ show that 12,332 motorhomes were registered last year, compared to 10,572 in 2015. This represents a 16.6% year on year increase.

 

The NCC attributes this upward trend to the extensive choice and variety of motorhome and campervan models now available. The versatility of the products and the lifestyle they offer appeals to a widening range of customers.

 

Commenting on the figures, John Lally, the NCC’s Director General, said: “This high number of registrations clearly demonstrates the continuing strong demand for motorhome products.

 

“Short breaks and holidays at short notice are growing in popularity with UK holiday-makers. Motorhomes are ideal for this kind of break, as they give consumers the freedom to decide where and when they want to travel. The wide range of motorhomes now available makes them an increasingly attractive proposition for consumers of all ages.”

 

Frank Finch, the NCC’s Membership Services Director, said: “NCC Approved dealer members are reporting that an increasing number of customers are buying motorhomes for year-round travel, both in the UK and Europe. Recent improvements in thermal insulation and better, more flexible heating facilities in motorhomes, coupled with longer park opening periods, make this possible.

 

“As well as having access to some of the highest quality products on the market, consumers also have peace of mind that when they go to one of our NCC Approved Dealership members, they will be dealing with a business that has committed to treating them fairly – whether they are buying a motorhome, touring caravan or caravan holiday home.”

Christopher Macgowan

@motorhomenews

Motorhome sales continue to grow.

11 Saturday Jun 2016

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New figures from the NCC show that the UK motorhome market continues to go from strength-to-strength. Interestingly, according to NCC members, increasing numbers of buyers are new to the sector.

 

Registrations of new motorhomes increased by 20.4% in the month of March 2016 compared with March 2015. A total of 2,352 units were sold in what is a peak month for the sector. New motorhome registrations for Q1 2016 as a whole, compared with Q1 2015, are also up nearly 20%1, to a total of 3,042 units with an estimated retail value of more than £150 million2.

 

All this is on top of a 21% increase in new motorhome registrations during 2015, making the UK one of the fastest growing markets in Europe3. Membership of the NCC’s dealer section is increasing too, rising nearly 25% in the last 12 months alone. Many of these companies are reporting near record new motorhome sales levels in 2016, including Newark based Brownhills, which enjoyed a 26% increase in Q1 this year.

 

NCC director general John Lally said: “We believe that strong demand for motorhomes will continue for the foreseeable future and we could see record levels of new motorhomes registered in the UK soon. As manufacturers increase production capacity and build even more attractive and innovative products that can be used year round, consumers, from young families to retired couples, will keep being drawn to the motorhome proposition. The Freedom to Go campaign is also working to draw more entrants to the market.

 

“Staycations are due to have another good year too boosted by the preference to take shorter breaks. In fact short holiday trips of 1-3 nights account for two-thirds of English holidays, are on the rise4 and are exactly the type of break a motorhome really enables. Whether it’s a last minute weekend away, supporting an outdoor activity like mountain biking, or indeed the longer annual summer holiday, motorhomes make it all possible.”

 

Frank Finch, NCC membership services director said: “It’s encouraging that dealerships are our fastest growing membership section, as this is where many consumers first interact with the industry. It’s our advice that for peace of mind, consumers should always seek out one of our members when looking to buy a motorhome, or indeed any other leisure vehicle.”

Christopher Macgowan

@motorhomenews

Win a California dream.

18 Monday Apr 2016

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Volkswagen campervans have always stood for peace and freedom: the chance to just drive away, follow your dreams and seek adventures. The most recent iteration of the classic camper, the California, is no different, and that’s why Volkswagen Commercial Vehicles is giving would-be adventurers the chance to win their California dream through a new Facebook competition.

From Wednesday (20 April) until 4 May, Volkswagen Commercial Vehicles will be posting images of the California hidden in stunning landscapes on its Facebook page http://www.facebook.com/VolkswagenCommercialVehiclesUK. The images – taken by award-winning photographer Harry Cory-Wright – show locations from the Peak District to the Alps, and the Dolomites to Tuscany – and, if you look carefully enough, you’ll spot the campervan. For your chance to win your perfect getaway, simply ‘like’ the competition post on Volkswagen Commercial Vehicles’ Facebook page and add a comment or a picture of your own California dream.

From all the entrants who share their dream, the winner will be drawn at random and subsequently enjoy the loan of a California Ocean for a week in Europe or the UK (full Ts & Cs are on the competition page on Facebook).

At the same time, a campaign will be running in Volkswagen Van Centre California specialists (see https://www.volkswagen-vans.co.uk/find-a-van-centre for details) promoting the new model, and helping aspiring buyers to convert their California dreams to reality.

Based on the sixth-generation Transporter which went on sale in the UK last September, the new California remains the only factory-built camper van on the market. The latest model – and fourth to bear the California name – builds on the strengths of its highly successful predecessors. The range incorporates all the key features introduced on the new Transporter T6, including new, more efficient engines that are up to 15 per cent more economical than the outgoing units. The new California also features a range of advanced technologies designed to make life safer and even more enjoyable for occupants. These include driver assistance systems, a completely refreshed infotainment system and the availability of adaptive suspension.

To enter the competition go to http://www.facebook.com/VolkswagenCommercialVehiclesUK
For more information on the California, visit http://www.volkswagen-vans.co.uk/findthecalifornia

Christopher Macgowan

@motorhomenews