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MOTORHOMENEWS

~ A personal take by Christopher Macgowan on tourism, travel and motorhomes.

MOTORHOMENEWS

Tag Archives: caravan and motorhome club

Digital is not optional – it is essential.

28 Wednesday Apr 2021

Posted by chrismacgowan in Marketing

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#motorhomes, @candmclub, @motorhmenews, bt, bt.com, caravan and motorhome club, chrismacgowan, Christopher Macgowan, digital, digital future, harvey alexander

Source: bt.com

Our dedicated leased line is supercharging the staycation experience across the UK

For more than a century, the Caravan and Motorhome Club has helped Britons tour far and wide. With more than 200 camp sites directly operated by the Club, and affiliations with over 2,000 more, wherever you want to spend your holiday, the Club has the perfect place for you to stay.

And it works hard to make sure that when its members pitch, they have everything they need. Campsites are located in some of the most beautiful parts of the country. They’re close to a variety of leisure activities and they’re equipped with all utilities. The only thing missing? Reliable wi-fi connectivity, which is essential in today’s always-on digital world.

The rural location of the Club’s sites makes this difficult. And the sites that already offered wi-fi, didn’t live up to members’ expectations. Especially on their larger campsites, where lots of guests might be trying to get online at the same time.

This isn’t just a challenge the Caravan and Motorhome Club face. Poor wi-fi can be a roadblock for every rural business, as building an innovative forward-thinking business requires reliable connectivity.

We’ve seen first hand the business transformation that companies can achieve by embracing technologies like the cloud, VoIP , and artificial intelligence (AI). In fact, according to research carried out by the pollster YouGov, 79% of businesses have already adopted at least one cutting edge technology.

But only with a reliable connection can businesses truly start to see the possibilities that next-generation tech brings. Connectivity unlocks innovation and accelerates digital transformation. It keeps organisations competitive and helps them stay ahead, no matter their size, or sector.

The Club realised that without advanced connectivity, they simply wouldn’t be meeting their members’ needs in a digital age. That’s why they turned to us to superchange the hotspots at more than a hundred of their sites. Digitally transforming their entire organisation and future proofing their services.

Making wi-fi work

Club members’ biggest complaint about the wi-fi was the download speed. Luckily, we had the perfect solution: a BTnet leased line.  

With a regular home internet connection, a whole street might share bandwidth. This means that if everyone decides to watch Netflix or play video games at the same time, the connection can overload. But with a leased line, the connection is 100% dedicated to one household. So they always get fast internet, no matter what their neighbours are doing.

We’re installing BTnet on each of the Club’s campsites. As well as not having to share the line with the wider world, it will have enough capacity for 100 caravanners. And with 100Mpbs downloads, they will enjoy exceptional speeds – with ultra-low latency – that never, ever slow down.

“Reliable wi-fi is about bringing the conveniences of home to the holiday park,” explains Harvey Alexander, director of marketing and membership services, Caravan and Motorhome Club. “ Our members can look up information about local attractions. Or stream a movie at the end of the day. And it means they can easily share their holiday snaps on social media with friends and family back at home.”

Unlocking digital transformation

The Caravan and Motorhome Club wants to offer its members much more than reliable wi-fi. They also want to revolutionise the way every campsite works, to make operations more efficient. So they can respond and react to events faster and smarter.

Digital transformation isn’t just about new technology for the sake of new technology. It’s an opportunity to rethink all our business processes. And use these digital tools to better serve our members

Harvey Alexander

At the most basic level, this makes processing digital payments more quickly, minimising the check-in process for guests so they can kick back and relax.

In fact, the hope is that one day soon, Club members won’t even need to visit the campsite reception on arrival. They’ll be able to simply drive up to their pre-booked pitch, pull out their phone and use the on-site wi-fi to check-in and pay. The Club knows that everyone has come to expect this level of convenience in their day-to-day lives. So this transformation is an opportunity to level up and bring those modern conveniences to holidays too – offering much greater flexibility to staff and members.

Looking to the future

Their digital transformation doesn’t stop there. As part of the Caravan and Motorhome Club’s roadmap for success, it’s open to the idea of embracing new technologies that can work over their leased lines.

The Club is exploring whether it wants to use computer vision technology to automatically read number plates. This way simply driving into a Club site could trigger the check-in process, so member’s don’t even need to pick-up their phone when they pitch up. Saving time and resources.

Using IoT, connected sensors could also help monitor each site, from the local weather to the temperature of the swimming pool. This information could help site managers make sure that facilities are running at their best at all times.

Sensors could determine when certain maintenance needs to be carried out, like when the chlorine in the pool needs topping up. This means that maintenance staff can be deployed on-demand, which is much more efficient than relying on an inspection round to discover problems.

AI could even be used to analyse the sensor data and spot patterns that will allow site managers to predict what requires maintenance. This means potential problems can be identified and prevented before they even happen and stop small problems turning into larger ones.

In recent years the Club has expanded its range of pop-up sites that offer temporary camping facilities at stately homes and music festivals.

Advanced connectivity, in the form of Rapid Site, powered by EE’s no.1 5G network, could help transform this experience even further. The fully managed service promises to have new sites up and running with full 5G connectivity in just three working days. With super-fast internet, the Club can enable more efficient site management, saving them time and money, while giving guests the same high-quality experience they’ve come to expect from the Club’s permanent sites.

Organisations and businesses in every industry are now realising the potential of next-generation connectivity and IoT. Because it’s essential for surviving in today’s digital world.

Without a reliable network and advanced 5G connectivity, organisations simply can’t meet customers’ increasing demands. If you want to deliver better customer experiences and keep up with the ever-changing business landscape, digital transformation is essential. It gives your business the confidence to adapt, evolve and thrive – so you’re ready for whatever the future brings.

“We’re excited about what’s now possible with new technology, but we’re equally interested in making digital transformation a core part of our ongoing business,” says Harvey Alexander. “We want to create a culture in our organisation that will always be open to taking advantage of digital innovations to improve our campsites, bookings and overall holiday experience our members and guests expect.”

“Thanks to our partnership with BT, we’re now building strong foundations that will allow our business to grow and evolve in the years to come.”

Christopher Macgowan

@motorhomenews

Useful links

The future is now: a connected world4G assureIP solutions for businessFor the HomeFor business and public sector For global businessBT GroupContact BTSitemapTerms of useCode of pract

The Peterborough Show.

02 Sunday Aug 2020

Posted by chrismacgowan in Exhibitions and Shows

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#motorhomes, camc, caravan and motorhome club, chrismacgowan, Christopher Macgowan, East of England Showground, Events, motorhome, motorhomenews, outandaboutlive, peterborough, Peterborough Arena, Warners

Congratulations to Warners MMM staging the show under difficult Covid-19 conditions.

I popped in to the Peterborough East of England Showground to see the Warners Show. There was a comprehensive range of new and used motorhomes on show via the many dealers exhibiting. Plus all the usual accessory stores – so much on display it would be hard to leave the show without making a few purchases.

The show was of course Covid compliant with lots of one way systems but being an outside show visitors were able to roam pretty much at will. There was a sanitiser outside each motorhome, only two people were allowed in the motorhome at any one time and your mask had to be used inside. So all good common sense stuff implemented very professionally by Warners events team and, mostly, visitors were complying with the rules. In fact everyone seemed delighted to have a show to go to although it does amuse me there is a certain section of society who seem congenitally unable to follow arrows!

So, in my opinion, 10 out of 10 to Warners for organising it and sticking with it. Sadly no evening entertainment so less of an all embracing event but the on-site temporary campsite was in action nonetheless.

Ferry Meadows CAMC

For my part I wanted to stay at the CAMC Ferry Meadows site about half a mile from the show ground. It is one of my favourites located next to a 500 acre country park, next to the Nene Valley railway and a ten minute stroll from a pub.Happiness? I think so.

Oh, and as all readers know, it hit 34 degrees C on Friday!

Christopher Macgowan

@motorhomenews

CAMC England sites to re-open.

10 Wednesday Jun 2020

Posted by chrismacgowan in Sites

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#motorhomes, @candmclub, camc, caravan and motorhome club, Christopher Macgowan, macgowan, motorhome, motorhomenews

Most of the CAMC sites in England look set to re-open on July 4th barring unforeseen changes in direction by the government.

I have to say this is really good news of course for the Club and its members and particularly good news for me as I was showing the early signs of going stir crazy in this lockdown. I am well aware there are many people far worse off than I am and I feel for them. But it was all getting a bit difficult for me – possibly because the motorhome sits on the drive glowering at me!

Christopher Macgowan

@motorhomenews

Last day of the Manchester Show is tomorrow.

18 Saturday Jan 2020

Posted by chrismacgowan in Exhibitions and Shows

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#motorhomes, @candmclub, @motorhmenews, caravan and motorhome club, Christopher Macgowan, Manchester, motorhome, motorhomenews

Christopher Macgowan

@motorhomenews

Brighton CAMC

23 Friday Aug 2019

Posted by chrismacgowan in Sites

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#motorhomes, @candmclub, Brighton, camc, caravan and motorhome club, chrismacgowan, Christopher Macgowan, motorhome, motorhomenews

As we all know, Brighton is a great town to visit with loads to do and inundated with good restaurants and pubs. The open all year 155 pitch Brighton site is outstanding and so easy to get into Brighton from it. Unsurprisingly this Caravan and Motorhome Club site is kept immaculately and gets a five star rating from the members. Top that off with sunny weather……..

Christopher Macgowan

@motorhomenews

The Caravan and Motorhome Club at Beaulieu.

09 Friday Aug 2019

Posted by chrismacgowan in General, History

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#motorhomes, @candmclub, @motorhmenews, @national_motor_museum, Beaulieu, caravan and motorhome club, Christopher Macgowan, motorhome, motorhomenews, New Forest

The Club has a strong presence at the National Motor Museum at Beaulieu – a stone’s throw from the ever popular New Forest Black Knowl site – with its records stored, looked after and catalogued. The display booth tells the history of the Club and shows a video of today’s club and what is on offer.

Well worth a visit with dedicated motorhome and caravan parking and electric car charging for those who have moved across to the future!

Christopher Macgowan

@motorhomenews

Brandon Ford CL, Alnwick.

04 Sunday Aug 2019

Posted by chrismacgowan in Sites

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#motorhomes, @motorhmenews, Alnwick, Breamish Valley, caravan and motorhome club, Certificated Location, Christopher Macgowan, CL, motorhome, motorhomenews

A new CL near Alnwick and actually in the Breamish Valley has to be on the bucket list!

Christopher Macgowan

@motorhomenews

Winnats Pass

15 Monday Jul 2019

Posted by chrismacgowan in Places

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@candmclub, @motorhmenews, camc, caravan and motorhome club, Castleton, chrismacgowan, Christopher Macgowan, motorhome, motorhomenews, Winnats Pass

Turn right out of the Castleton CAMC site and go through the town and out the other side on your way to Chapel-en-le-Frith and there is the exquisite Winnats Pass. Hard to believe that millions of years ago it was under the sea.

Christopher Macgowan

@motorhomenews

Carsington Water CAMC has the Wow Factor.

11 Thursday Jul 2019

Posted by chrismacgowan in Sites

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#motorhomes, @candmclub, caravan and motorhome club, Caravan Club, Carsington Water, chrismacgowan, Christopher Macgowan, Derbyshire, full facility, motorhomenews

Near Ashbourne in Derbyshire and nestled within a pine plantation, this 115 pitch full facility site does it for me. I love the dedicated bespoke pathway down to the reservoir.

Christopher Macgowan

@motorhomenews

Cambridge Cherry Hinton CAMC

28 Friday Jun 2019

Posted by chrismacgowan in Sites

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#motorhomes, Cambridge, Cambridge cherry Hinton, camc, caravan and motorhome club, Christopher Macgowan, motorhome, motorhomenews

Am at Cambridge Cherry Hinton Caravan and Motorhome Club site which is yet another gem on the Club’s network. It’s one of the smaller sites with just 56 pitches and set in an ancient quarry works – with a pub a short walk away.

And preparing for 32 degrees tomorrow!

Christopher Macgowan

@motorhomenews

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