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Digital is not optional – it is essential.

28 Wednesday Apr 2021

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Source: bt.com

Our dedicated leased line is supercharging the staycation experience across the UK

For more than a century, the Caravan and Motorhome Club has helped Britons tour far and wide. With more than 200 camp sites directly operated by the Club, and affiliations with over 2,000 more, wherever you want to spend your holiday, the Club has the perfect place for you to stay.

And it works hard to make sure that when its members pitch, they have everything they need. Campsites are located in some of the most beautiful parts of the country. They’re close to a variety of leisure activities and they’re equipped with all utilities. The only thing missing? Reliable wi-fi connectivity, which is essential in today’s always-on digital world.

The rural location of the Club’s sites makes this difficult. And the sites that already offered wi-fi, didn’t live up to members’ expectations. Especially on their larger campsites, where lots of guests might be trying to get online at the same time.

This isn’t just a challenge the Caravan and Motorhome Club face. Poor wi-fi can be a roadblock for every rural business, as building an innovative forward-thinking business requires reliable connectivity.

We’ve seen first hand the business transformation that companies can achieve by embracing technologies like the cloud, VoIP , and artificial intelligence (AI). In fact, according to research carried out by the pollster YouGov, 79% of businesses have already adopted at least one cutting edge technology.

But only with a reliable connection can businesses truly start to see the possibilities that next-generation tech brings. Connectivity unlocks innovation and accelerates digital transformation. It keeps organisations competitive and helps them stay ahead, no matter their size, or sector.

The Club realised that without advanced connectivity, they simply wouldn’t be meeting their members’ needs in a digital age. That’s why they turned to us to superchange the hotspots at more than a hundred of their sites. Digitally transforming their entire organisation and future proofing their services.

Making wi-fi work

Club members’ biggest complaint about the wi-fi was the download speed. Luckily, we had the perfect solution: a BTnet leased line.  

With a regular home internet connection, a whole street might share bandwidth. This means that if everyone decides to watch Netflix or play video games at the same time, the connection can overload. But with a leased line, the connection is 100% dedicated to one household. So they always get fast internet, no matter what their neighbours are doing.

We’re installing BTnet on each of the Club’s campsites. As well as not having to share the line with the wider world, it will have enough capacity for 100 caravanners. And with 100Mpbs downloads, they will enjoy exceptional speeds – with ultra-low latency – that never, ever slow down.

“Reliable wi-fi is about bringing the conveniences of home to the holiday park,” explains Harvey Alexander, director of marketing and membership services, Caravan and Motorhome Club. “ Our members can look up information about local attractions. Or stream a movie at the end of the day. And it means they can easily share their holiday snaps on social media with friends and family back at home.”

Unlocking digital transformation

The Caravan and Motorhome Club wants to offer its members much more than reliable wi-fi. They also want to revolutionise the way every campsite works, to make operations more efficient. So they can respond and react to events faster and smarter.

Digital transformation isn’t just about new technology for the sake of new technology. It’s an opportunity to rethink all our business processes. And use these digital tools to better serve our members

Harvey Alexander

At the most basic level, this makes processing digital payments more quickly, minimising the check-in process for guests so they can kick back and relax.

In fact, the hope is that one day soon, Club members won’t even need to visit the campsite reception on arrival. They’ll be able to simply drive up to their pre-booked pitch, pull out their phone and use the on-site wi-fi to check-in and pay. The Club knows that everyone has come to expect this level of convenience in their day-to-day lives. So this transformation is an opportunity to level up and bring those modern conveniences to holidays too – offering much greater flexibility to staff and members.

Looking to the future

Their digital transformation doesn’t stop there. As part of the Caravan and Motorhome Club’s roadmap for success, it’s open to the idea of embracing new technologies that can work over their leased lines.

The Club is exploring whether it wants to use computer vision technology to automatically read number plates. This way simply driving into a Club site could trigger the check-in process, so member’s don’t even need to pick-up their phone when they pitch up. Saving time and resources.

Using IoT, connected sensors could also help monitor each site, from the local weather to the temperature of the swimming pool. This information could help site managers make sure that facilities are running at their best at all times.

Sensors could determine when certain maintenance needs to be carried out, like when the chlorine in the pool needs topping up. This means that maintenance staff can be deployed on-demand, which is much more efficient than relying on an inspection round to discover problems.

AI could even be used to analyse the sensor data and spot patterns that will allow site managers to predict what requires maintenance. This means potential problems can be identified and prevented before they even happen and stop small problems turning into larger ones.

In recent years the Club has expanded its range of pop-up sites that offer temporary camping facilities at stately homes and music festivals.

Advanced connectivity, in the form of Rapid Site, powered by EE’s no.1 5G network, could help transform this experience even further. The fully managed service promises to have new sites up and running with full 5G connectivity in just three working days. With super-fast internet, the Club can enable more efficient site management, saving them time and money, while giving guests the same high-quality experience they’ve come to expect from the Club’s permanent sites.

Organisations and businesses in every industry are now realising the potential of next-generation connectivity and IoT. Because it’s essential for surviving in today’s digital world.

Without a reliable network and advanced 5G connectivity, organisations simply can’t meet customers’ increasing demands. If you want to deliver better customer experiences and keep up with the ever-changing business landscape, digital transformation is essential. It gives your business the confidence to adapt, evolve and thrive – so you’re ready for whatever the future brings.

“We’re excited about what’s now possible with new technology, but we’re equally interested in making digital transformation a core part of our ongoing business,” says Harvey Alexander. “We want to create a culture in our organisation that will always be open to taking advantage of digital innovations to improve our campsites, bookings and overall holiday experience our members and guests expect.”

“Thanks to our partnership with BT, we’re now building strong foundations that will allow our business to grow and evolve in the years to come.”

Christopher Macgowan

@motorhomenews

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Winter caravanning increases.

07 Thursday Dec 2017

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More people booked pitches in November 2017 than the same month a year ago according to The Caravan and Motorhome Club.

The club saw an 11% increase in pitches booked during November this year by caravan, motorhome and campervan owners. The same is happening with campers who booked 13% more tent pitches than in November 2016.

Club marketing director, Harvey Alexander, said:

“Our members love an adventure whatever the time of year, and we are here to help and inspire them. Our Sites have fantastic facilities and over 50 of them are open all year round.”

“We also have an extensive five-van site network – Certificated Locations (CLs) – so the range of Sites and CLs enables members to enjoy the best of the UK countryside or explore some of our most vibrant cities throughout the seasons.”

With ‘record-breaking’ bookings in the summer months too, the club’s figures highlight the growing popularity of holidaying in the UK.

Christopher Macgowan

@motorhomenews

People are falling back in love with touring in the UK.

20 Saturday May 2017

Posted by in General, This and That, Travel

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Harvey Alexander interview: People are falling back in love with touring the UK. The Director of Marketing at The Caravan and Motorhome Club has been talking at length with CaravanTimes

by Tom Leaning of Caravan Times

CaravanTimes recently caught up with Harvey Alexander, Director of Marketing at the Caravan and Motorhome Club, who has just returned from participating in the JustGo motorhome re-location programme with his family.

Mr Alexander also discussed what he attributes the Club’s record year (2016) to, in terms of member retention and acquisition, what he believes clubs and organisations can do to continue this growth and how the Club is attracting younger members.

Here’s the interview transcript below:

“We picked up a motorhome from a company called JustGo, and drove it back through Italy, Switzerland and France, stopping at 4-5 of our sites along the way, and brought it to the UK where it will spend another year touring the UK.”

On how long the holiday took and what the highlights were:

“So, you can take anywhere from up to 14 days. We took 5 days. Some of the highlights were just the driving through Italy and Switzerland, which was inspiring. It wasn’t a chore at all. When you think of driving around the M25 on a bank holiday, it sends a shiver down your spine. But when you’re out there in a motorhome, you’re high up and you’re touring and you’re really stopping wherever you feel you want to. It was just amazing. We stayed at some really stunning sites: one on the edge of Lake Como, where you’re literally by the water, lovely surroundings, there’s mountains in the background, the kids were playing football outside the motorhome, as they do. And then, from there we went on through Switzerland and ended up in the Morvan forest in France – again, one of the most stunning landscapes you’ll see. And we stayed at this tiny little site, with probably 20 or more pitches; just a really lovely setting in the forest, a fishing lake at the bottom of the site. [It just us] the ability to escape the pace of everyday life, to simplify things and get back to nature – it was just incredible, a real treat.

On the JustGo motorhome re-location programme:

“JustGo offer this to anyone who wants to try and drive a motorhome across Europe. They do it every year to bring their new fleet back to the UK, and we did it as a bit of a trial for our members to really see how we can make that the best experience it can be, in terms of getting the right routes for people, and giving them the opportunity to build their memories.”

On what he attributes the CAMC’s record year (2016) to, in terms of member retention and the acquisition of new members:

“It’s really interesting. We’ve seen record amounts of new members joining. Also, we’ve seen 90 per cent of existing members staying with The Club. And I suppose what’s most important to us is the fact that we’ve had a record amount of members touring our sites network across the UK. So I think it really comes down to our members loving what they’re doing, and enjoying it so much that they’re extending their season. Our last quarter of 2016 – October, November, December – was one of our best last quarters ever. So, it’s just incredible. We’ve got 40 per cent of members coming in who own a motorhome now, which is really interesting because they’re changing the dynamic and we’re seeing that motorhomers tour later into the season, which is great. So, we need to make sure that our sites are ready for the caravanners and the motorhomers, trailer-tents, whoever wants to come, but making sure we’re always staying relevant for that touring member.”

On what clubs and organisations can do to make sure these positive results continue:

“Well, I suppose the key thing, in this digital age, is we’ve got to keep inspiring people to get out there and enjoy the great outdoors. It’s about recharging. We attribute quite a lot of the increase down to shorter breaks. We have members who love their summer holidays with the Club or their Easter breaks, but it’s also down to the members who decide on a Friday night who say “d’you know what? Let’s just go away for a few days this weekend. Let’s recharge. Let’s get back to nature, and enjoy ourselves” rather than getting caught in that daily grind. We all feel that it all goes too quick and you’ve never got enough time to do anything, but I find myself if you just put that bit of effort in to just stop, go away – it doesn’t even have to be that far – I live in Rochester and we’ve got some wonderful sites around Kent. I go to Daleacres in Hythe or Bearsted – they’re literally 45 minutes away. But what it means is we can go and we can be in the middle of a lovely countryside park, within for 40 mins to an hour, where we’re just enjoying time as a family.”

On attracting younger members:

“I think that if you go around any of the shows and you look at these caravans and motorhomes, they’re anything but basic. They are homes from home. Some of them offer more luxury than their own homes. And I think that the fact is with all the latest mod-cons where you’ve got the proper heating in there, you’ve got cooking facilities, you’ve got digital [equipment] in there. It just helps people enjoy the great outdoors without feeling compromise. We’ve just come off the back of sponsoring the UK surfing championships down in Cornwall. The age group there is obviously not a typical age group for the Club, but they all love Club sites, they all love being part of the Club because we’ve got 40-odd locations that are near the greatest surfing resorts across the UK. So, I think it’s about being relevant for members and those people thinking of joining and creating that relevancy for them because there has been a stigma attached in the past that [the Club] was just for retired people, but I’m 40+ with a young family, and I guarantee you the best holidays we have are when we get the motorhome out or the caravan and we go down to the coast and we just have a great weekend.”

On falling back in love with the UK:

“We have recognised that people are starting to enjoy the UK more. They’re falling back in love with the UK. And that’s really the spirit of the Club in terms of touring. So, I think it’s important to recognise that, that they’re so much on our doorstep to explore.”

For more information about the JustGo motorhome relocation programme, visit:  

Just Go

Christopher Macgowan

@motorhomenews