Hannover, 01 June 2018: Just three years after production of the sixth-generation Transporter began, the 500,000th T6 has rolled off the line in Volkswagen Commercial Vehicles’ main Hannover plant. The 500,000th vehicle is a Multivan with two-tone paint finish in Candy White and Curcuma Yellow. In total, since production of the series began in Hannover on 8 March 1956, around 8.8 million Transporters have been made.
Dr Eckhard Scholz, Chairman of the Brand Board of Management of Volkswagen Commercial Vehicles said: “This milestone is, above all, the result of consistent customer focus. We are gearing our production more than ever to the wishes of our customers and with intelligent solutions we are creating added value for their everyday routines and leisure activities.
At the same time the excellent production figures are indicative of committed employees and thus of a highly efficient site. This story of success is one that we will continue to write together!”
Plant Director Udo Hitzmann commented: “The sixth generation T-series has been thrilling our customers ever since production began three years ago. Continually modernised, more flexible working processes and a top team performance are the stand-out features of this ongoing ‘Made in Hannover’ success. Throughout this time the Hannover plant has repeatedly coped with changing challenges. That benefits both the T-series and our customers.”
Bertina Murkovic, Chair of the Works Council, explained: “The T is the core of our brand. The consistently high production figures underline its importance to Hannover: we are the Bulli site! Thank you to all our colleagues, who have made this fantastic growth possible.”
The T-series is produced on a three-shift basis both in Hannover-Stöcken (Multivan, California, Kombi, Caravelle, Transporter) and at the Poznań plant in Poland (Kombi, Caravelle, Transporter, pick-up). In the past year alone, 208,427 T6 vehicles were produced at the sites in Hannover (175,290) and Poznań (33,137) – in total the highest number of vehicles of this series produced for 44 years. Compared to last year, which was itself a record, the new figure means an increase once again of 4.5 per cent.
About the Volkswagen Commercial Vehicles brand:
“All around the globe we offer the best transport solutions for our customers.” As a stand-alone brand within the Volkswagen Group, Volkswagen Commercial Vehicles is responsible globally for the development, construction and sales of light commercial vehicles, producing the Transporter, Caddy, Crafter and Amarok ranges. In consultation with its customers, Volkswagen Commercial Vehicles draws up appropriate vehicle concepts, telematics and logistics solutions for the sparing use of resources at the highest possible level of efficiency. In 2017, the brand sold around 498,000 light commercial vehicles, which were produced at its sites in Hanover (D), Poznań (PL), Września (PL) and Pacheco (ARG). Globally, Volkswagen Commercial Vehicles employs over 21,000 people, including around 14,000 at the Hannover site.
Volkswagen campervans have always stood for peace and freedom: the chance to just drive away, follow your dreams and seek adventures. The most recent iteration of the classic camper, the California, is no different, and that’s why Volkswagen Commercial Vehicles is giving would-be adventurers the chance to win their California dream through a new Facebook competition.
From Wednesday (20 April) until 4 May, Volkswagen Commercial Vehicles will be posting images of the California hidden in stunning landscapes on its Facebook page http://www.facebook.com/VolkswagenCommercialVehiclesUK. The images – taken by award-winning photographer Harry Cory-Wright – show locations from the Peak District to the Alps, and the Dolomites to Tuscany – and, if you look carefully enough, you’ll spot the campervan. For your chance to win your perfect getaway, simply ‘like’ the competition post on Volkswagen Commercial Vehicles’ Facebook page and add a comment or a picture of your own California dream.
From all the entrants who share their dream, the winner will be drawn at random and subsequently enjoy the loan of a California Ocean for a week in Europe or the UK (full Ts & Cs are on the competition page on Facebook).
At the same time, a campaign will be running in Volkswagen Van Centre California specialists (see https://www.volkswagen-vans.co.uk/find-a-van-centre for details) promoting the new model, and helping aspiring buyers to convert their California dreams to reality.
Based on the sixth-generation Transporter which went on sale in the UK last September, the new California remains the only factory-built camper van on the market. The latest model – and fourth to bear the California name – builds on the strengths of its highly successful predecessors. The range incorporates all the key features introduced on the new Transporter T6, including new, more efficient engines that are up to 15 per cent more economical than the outgoing units. The new California also features a range of advanced technologies designed to make life safer and even more enjoyable for occupants. These include driver assistance systems, a completely refreshed infotainment system and the availability of adaptive suspension.
To enter the competition go to http://www.facebook.com/VolkswagenCommercialVehiclesUK
For more information on the California, visit http://www.volkswagen-vans.co.uk/findthecalifornia
The new brief tasks the agency with consumer comms around the Volkswagen California and with highlighting the brand’s heritage in camper vans.
In the first of a series of rolling projects for VW’s commercial vehicles division, Frank will look to promote the California as the ultimate ‘getaway’ transport.
Pietro Panarisi, head of press and PR, Volkswagen Commercial Vehicles UK, said: “Over the past 60 years we have built up an envious motoring heritage, which includes some of the most famous and best-loved vehicles of all time.
“We were looking for a partner that could help us spearhead the brand’s media relations activities as we build on our sales success and expand our awareness across non-automotive media. We have been really impressed with Frank’s passion and creative approach to our business.”
Other models in the Volkswagen Commercial Vehicles range include the Caddy, the Transporter and Amarok.